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If Red Bull {Does Something} 

We were challenged to create a radical Red Bull experience, exploring the company spirit through events across the world. Our goal was to present a different perspective to the existing brand image.

We created an interactive gesture installation where people would interact with each other from various exhibition spaces around the world by using the Red Bull cans to cheer. By interacting with their friends and people around they together create a global interactive experience. 

In the below images and videos we tried to demonstrate that the user is the one in control of their own particle. And that there are individual and also group interactions within their use cases.

This project wasn't fully developed and did not move to the final round of the contest.