Vicky Yadid
design | marketing | technology

If (Red Bull) {Do Something;}

We were challenged to create a radical Red Bull experience, exploring the company spirit through events across the world. Our goal was to present a different perspective to the existing brand image.

We created an interactive gesture installation where people would interact with each other from various exhibition spaces around the world by using the Red Bull cans to cheer. They would interact with their friends and family and create a global interactive experience together.

This project wasn't fully developed and did not move to the final round of the contest.

Every user is in control of their own particle. There are individual and group interactions and use cases.

Code examples made with Processing.